Privacy Policy
Last updated: July, 2024
Introduction
This privacy policy (“Privacy Policy”) describes the collection of personal information by Datum (“Company,” “we,” “us,” or “our”) from users (“you,” “your”) when using the services available on this and other websites we operate, and when using our mobile and desktop applications (collectively, the “Service” and “Services”). This Privacy Policy also describes our use and disclosure of such information.
For the purposes of EU data protection laws ("Data Protection Legislation"), Datum is a data controller (i.e., the company that is responsible for, and controls the processing of, your personal information).
What is the purpose of this Privacy Policy?
This Privacy Policy discloses our personal information gathering and dissemination practices with respect to the Services. Please read this Privacy Policy carefully to understand our views and practices regarding your personal information and how we will treat it. By visiting and/or using the Services, you are accepting the practices described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use the Services.
Contacting us
If you have any questions or comments about this Privacy Policy, you may contact us by email at datum.support@gmail.com.
Information you provide us directly
Contact and account information: We may collect personal information, such as your name, phone number, address, industry type, company, and e-mail address when you register for our Services, purchase products, sign up for our mailing lists, or otherwise communicate with us.
Automatically collected information
URL, IP addresses, Device Information and Frequency of Use: Like many other online service providers, we collect and analyze information about our users’ utilization and navigation of our Services. This information helps us to design our Services to better suit our users’ needs, and we also use this information to share aggregated, anonymous information on the effectiveness of our Services with content owners and creators. This information is collected automatically and may include the URL you came from prior to using the Services, the Internet Protocol address (IP address) of your computer or mobile device, the type and version of the internet browser you are using, the make, OS model and unique identifier of your computer or mobile device, and your usage patterns associated with the Services.
Collection and processing of sensitive information
The Service does not collect or process ‘sensitive information’, defined as data consisting of racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, genetic data, biometric data, data concerning health or data concerning a natural person's sex life or sexual orientation. As such, you should not provide any such information as part of your user profile, as part of any correspondence, when you upload images, or by any other means with your use of the Service.
How do we use personal information?
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Contact and account information: We use your contact and account information to enable us to provide a secure and personalized Service. We also use your personal information to improve our services, to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about, or to notify you about changes to our Services.
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Payment and transaction information: We use this information to facilitate transactions, detect and prevent fraud, and keep a record of your purchases so we can provide you customer support and warranty services, and for financial purposes as required by law. We do not process your credit card information directly; this information is processed by one or more third-party payment processors.
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Online Inquiries and Correspondence: We use the personal information you provide so we may communicate with you regarding your inquiry and to satisfy other requests. If you provide your phone number, we may use that information to make direct dial calls, autodialed and prerecorded message calls, and to send text messages, from Datum relating to our products and services. If you correspond with us via email or by written mail, we may store the information you submit in a manner specific to you, for example in an electronic file indicating you are the sender.
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URL, IP addresses, Device Information and Frequency of Use: We use this personal information to better understand how frequently you use the Services, the time you spend actively using the Services, and the pattern of actions you take in using the Services. We also track the URL that you visited before you came to our Services, the URL to which you next go, information about the browser through which you are accessing the Services, and your Internet Protocol (IP) address. We use this information to administer and improve our Services, help diagnose problems with our Services, and to better understand your use of the Services. Your IP address may also be used to help identify you and to gather broad location and demographic information.
When do we share your personal information?
Datum will not share, rent, sell or otherwise disclose any of the personal information that we collect about you, except when we have your permission or in any of the following situations:
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Service providers: We disclose information that we collect about you to our third-party contractors, service providers, and processors who perform services for Datum in connection with the Services and/or our business or to complete or confirm a transaction that you conduct with us. Unless you request otherwise, we require these contractors to use or disclose this information only as necessary to perform services on our behalf in a manner consistent with this Privacy Policy, or as otherwise required by law.
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Aggregated data: We may disclose the results of aggregated data about you for marketing or promotional purposes, as further described below. We may disclose to third parties certain algorithms developed from analytics and machine learning conducted on user information collected in aggregated form, but these algorithms do not contain or disclose any personal information that is identifiable to you.
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Partners and resellers: We may disclose your personal information to partners and resellers in order to facilitate sales in situations where Datum does not directly sell our products and Services due to location, industry type or any other reason as determined solely by Datum.
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Corporate transactions: We may disclose information about you as part of a bankruptcy, corporate reorganization, merger, acquisition or other sale or transfer of Datum assets or business.
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Legal requirements: We may be legally obligated to disclose information about you to the government or to third parties under certain circumstances, such as in connection with illegal activity related to our Services or to respond to a subpoena, court order or other legal process, including to meet national security requirements. We reserve the right to release information that we collect to law enforcement or other government officials, as we, in our sole and absolute discretion, deem necessary or appropriate.
Direct marketing
From time to time, we may contact you with information about our products and services. Most marketing messages we send will be by email. For some marketing messages, we may use personal information we collect about you to help us determine the most relevant marketing information to share with you. In most cases, our processing of your personal data for marketing purposes is based on our legitimate interest to provide you information about our current and future products, services and events.
If you do not want to receive marketing messages from us, you will be able to tell us by selecting certain boxes on forms we use when we first collect your contact details. If you receive marketing email from us, you may unsubscribe at any time by following the instructions contained within the email. You may also opt-out from receiving marketing email from us, and any other promotional communications that we may send to you from time to time (e.g., by postal mail) by sending your request to us by email at datum.support@gmail.com or by writing to us at the address given in the ‘Contacting us’ section of this Privacy Policy. Additionally, we allow you to view and modify settings relating to the nature and frequency of marketing communications that you receive from us as part of your user settings by logging into your account and changing your preferences.
Please be aware that if you opt-out of receiving marketing email from us, it may take up to ten business days for us to process your opt-out request, and you may receive marketing email from us during that period. Additionally, even after you opt-out from receiving marketing messages from us, you will continue to receive administrative and transactional messages from us regarding your use of the Service.
How do we use online analytics services and tailored online marketing?
In our Services, we use Google Analytics and other third-party web analytics services. These third-party services use the kinds of technology described in the preceding sections to help us analyze how users use the Services, including by noting the URL that users visited before they came to our Services. These service providers will receive or directly collect the information collected by the technology, which they will use to evaluate your use of the Services. As described in the following paragraphs, we also use Google Analytics with the Services for certain purposes related to online marketing. You may wish to install the Google Analytics Opt-Out Browser Add-on, available at: https://tools.google.com/dlpage/gaoptout, to prevent Google Analytics from using your information for analytics.
We also allow other third parties, such as Google Analytics, Facebook, and other ad networks and ad servers, to access their own cookies or other tracking technologies on your computer, mobile phone, or other device you use the Services. These tracking technologies enable these third parties to serve our tailored marketing